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软文口碑营销

新一代的网络营销手段，近年来比较流行，据说早在90年代就初露头角，该方式让广告受众在无形中、无意识中接受了广告，在硬广告泛滥的当今，软文营销可以说是一种更为有效的广告方式。如最近《洛杉矶时报》为应对广告市场低迷，而在首版刊登了软文引起众多评论，在国内，此类软文更是经常见到，君不见各大论坛，偶尔有热心网友发表一些个人文章顺便带一些产品的名字。

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图：一家专门给别人做软文营销的公司发来的广告邮件

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Last Modified: Saturday, April 11th, 2009 @ 20:57

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